Building lifestyle brands
with iconic talent and
global partners.
It starts with an icon whose audience already exists.
It becomes a brand that's built, produced and proven.
It ends with partners who own it in their markets — exclusively.
© 2026 Fun Brands International. All rights reserved.
WHO
WE ARE
Fun Brands is a Florida-based branding company that creates brands in partnership with iconic talent. The company was founded by Neymar Jr. alongside a team of marketing and beverage industry experts. Its flagship brand, PLEY BY NEY, is a better-for-you hydration drink built on coconut water and real fruit juice, developed in partnership with NR Sports Ltd. PLEY launched in Brazil and is expanding market by market — the U.S., Latin America, India, Southeast Asia and more — through a licensing model that gives partners trademark rights, adaptable formulas, packaging and brand guidelines, and merchandising rights.
5 WAYS 2 PLEY
Neymar Jr.'s better-for-you hydration drink.
Coconut water and real fruit juice.
Brazilian by origin and made in Neymar's style.
PLEY BY NEY is more than a drink — it's a way of life. Created in collaboration with global football icon Neymar Jr., it's inspired by movement, joy, and the simple act of living well every day. Crafted with 100% natural ingredients, PLEY BY NEY blends refreshing coconut water with real fruit juice to deliver a better-for-you hydration drink: No added sugars, with electrolytes and vitamins in every sip. Born in Brazil, the brand brings bold, tropical flavors designed for all ages, any moment, and every kind of activity — from training and recovery to social moments and everyday play. Powered by Neymar's energy, style, and global influence, PLEY BY NEY celebrates play, positivity, and passion — on the field and beyond.
FUN BRANDS PROVIDES
Brand-First Strategy
Exclusive Country Partnerships
Scalable Global Rollout
Exclusive license to use the PLEY BY NEY trademark
Packaging designs
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Global brand positioning and marketing strategy support
Rights to produce, distribute, and market the brand
Brand Book and
marketing guidelines
Merchandising rights​​
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Product formulas, adaptable to local tastes
Design templates for marketing materials
Brand extensions
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APPAREL & ACCESSORIES
© 2026 Fun Brands International. All rights reserved.
NR
SPORT
NR Sports Ltd. is a private career and image management firm headquartered in São Paulo, Brazil, specializing in the representation, branding, and commercial development of elite athletes. Founded in 2006 by Neymar’s parents, the company was established to manage Neymar’s professional career and global public image. Since its inception, NR Sports has overseen every aspect of Neymar’s commercial strategy, partnerships, and brand positioning. Through its stewardship of one of the world’s most recognizable and marketable athletes, NR Sports has built a reputation as a leader in the sports management industry—defined by strategic vision, exclusivity, innovation, and excellence in brand governance.
ABOUT
ICON International
Since 1986 ICON has pioneered many of the innovations in corporate barter and media investment that are now industry standards. Today, ICON operates across markets worldwide.From a privately owned start up to nearly 20 years under Omnicom and a return to a private company again in 2021, we have always combined financial strength with an entrepreneurial spirit to drive innovations like our patented cash solution.
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Icon Believes In
Investment Over Intermediation
By putting our own capital to work, we align our interests with our partners and create opportunities that others cannot match.
Partnership Over Transactions
We measure our success by the success of those we work with, building strategies that benefit all stakeholders.
Enterprise Value Over Short-Term Wins
Every engagement is designed to strengthen our clients’ market position and long-term financial health.
The ICON Team - ICON’s 400+ professionals are committed to making every client partnership a success. ICON’s team brings deep expertise across media-backed financial solutions, media buying, and corporate finance. Here are some of the people you’ll work with when you choose ICON as your growth partner.
OUR
TEAM
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NEWS
& MEDIA
